Concept
More than just a one-off eBook, this marketing deliverable established a brand look and feel for the start-up IT SaaS company, RapidFire Tools, Inc. The company was fast growing into an international presence and needed marketing materials to look the part.
Quick Facts
- Audience
- B2B
- Industry
- IT SaaS
- Company
- RapidFire Tools, Inc.
- Role
- Lead Designer
- Tools
- Adobe InDesign
- KPIs
- 1K downloads per month
Establishing brand look and feel.
Thinking beyond the eBook.
I crafted a template and initial eBook to establish a brand tone and visuals to utilize in future marketing efforts. The brand needed to convey the RapidFire Tool's positioning as a friendly, knowledgeable, and supportive business partner to subscribers. I achieved this by leveraging expressive photography, and bold typography, and working closely with the team to keep the copy easily scanable.
A growing library.
Working with an expanding brand.
After the first eBook received over 1,000 downloads in the first month, I was commissioned to apply the layout and brand design system to twelve additional eBooks and other marketing materials.
